Nutrilite Historical Timeline

What began in a small California lab in the 1930s is now a family of nearly 80 unique products distributed in more than 50 countries.

Here are some important dates in Nutrilite's rise to become one of the leading health and nutrition brands in the world.

1934 - Dr. Carl Rehnborg produces and begins to sell North America's first multivitamin/mineral supplement.

1939 - Rehnborg's company, California Vitamins, Inc. is renamed Nutrilite Products, Inc.

1945 - Nutrilite™ products are sold for the first time using a direct sales marketing plan. The Nutrilite model is credited with helping to popularize network marketing.

1948 - Rehnborg improves his multivitamin/multimineral supplement and introduces Nutrilite Double X™, which helps make the company famous.

1949 - Future Amway founders Jay Van Andel and Rich DeVos become Nutrilite distributors.

1954 - Nutrilite begins its Lakeview farming operations by acquiring the Lakeview farm in California's San Jacinto Valley.

1959 - Van Andel and DeVos start Amway Corporation and utilize the Nutrilite marketing plan to sell household products.

1972 - Amway Corporation acquires a controlling interest in Nutrilite Products, Inc. and sales increase many times over..

1983 - Dr. Carl "Sam" Rehnborg, son of Nutrilite founder Carl F. Rehnborg, takes over as Nutrilite president and CEO.

1984 - Nutrilite celebrates its 50th anniversary together with Amway Corporation's celebration of its 25th year of operation.

1992 - Nutrilite acquires 900 acres of fertile land in Rancho El Petacal to develop a farm in Jalisco, Mexico.

1994 - Amway Corporation purchases the remaining shares of Nutrilite Products, Inc. from the Rehnborg family. It becomes a division of Amway Corporation.

On the company's 60th anniversary, the C.F. Rehnborg Agriculture Research Center is dedicated in Lakeview, California.

1996 - The Rehnborg Center for Nutrition and Wellness is established with Dr. Sam Rehnborg as its president. Eventually, it's renamed the Nutrilite Health Institute.

1998 - Nutrilite acquires controlling interest in North America's largest organic herbal farm — Trout Lake Farm, L.L.C., located in the state of Washington.

Nutrilite purchases farmland in Tiangu, Ceara, Brazil.

1999 - Crops grown on the farms for exclusive Nutrilite concentrates are organically certified.

2006 - Nutrilite Health Institute opened its new 35,000 square foot Center for Optimal Health.

By : http://www.alticor.com/